Gett offers a ride-hailing service similar to Uber, allowing users to book rides through their mobile app. Operating in numerous cities across the United Kingdom,
Gett wanted to respond to the concerns of their black cab drivers and decided that the best way to do this was to produce a video featuring a real black cab driver posing questions directly to Gett’s CEO.
Gett liked the idea of an interview conducted by a driver to boost engagement. To make it more interesting, we decided to film the interview inside a black cab, using multiple GoPro cameras to capture the interaction. We also concealed a camera operator in the trunk of a car to film the driver as they drove through London.
This unique and innovative interview featured the CEO directly answering questions, creating an atmosphere of genuine and familiar interaction for cab drivers. The video was shared with Gett’s drivers and has been met with resounding success.
Yes. Although we don't fully depend on artificial intelligence (AI), we strategically incorporate it into specific facets of our production process.
Of course. You can reach us on xxxxxx.
